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• Two-way Sync: CRM and Mailchimp integration use API to sync in both directions between the Mailchimp lists and CRM Leads, Accounts and Contacts modules.

•  Custom Mapping: It helps to map various fields of Mailchimp to CRM fields. Apart from default fields.

• DBSync Workflow helps to automate CRM Mailchimp tasks.

• DBSync Logs: This Logs module allows the user to access a detailed log for all sync actions.

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